As one of the most influential furniture exhibitions in the world, CIFF (China International Furniture Fair) attracts the most powerful manufacturers and buyers from around the globe.
This article will share real purchaser success cases to help you improve efficiency and achieve further success at CIFF.
CIFF 2026 Schedule
- Home Furniture: March 18-21, 2026
- Office & Commercial Space / CIFM / interzum guangzhou: March 28-31, 2026
- Venue: China Import and Export Fair Complex / Poly World Trade Center Expo, Pazhou, Guangzhou
Home Furniture
Maria Mbuzenko, Founder of Continent Russia, Russian Furniture Trading Company, expressed her surprise at the huge scale and rich variety of CIFF. In particular, she was very interested in the compressible packaging technology and smart home furnishing integration systems, as these new products are almost blank in the Russian market. Relying on the huge and advanced manufacturer resources of CIFF, she discovered better business opportunities.
Maria Mbuzenko (Founder of Continent Russia, Russian Furniture Trading Company):
My first impression of CIFF was “vast and diverse” – with numerous exhibition halls and a great gathering of suppliers, the sheer scale of the event and its international participation left a deep impression on me. This exhibition truly opened my eyes to two groundbreaking highlights: compressible packaging technology and smart home furnishing integration systems. These innovations particularly impressed me as such products remain virtually untapped in the Russian market, presenting tremendous potential that perfectly aligns with younger consumers’ growing demand for convenience-oriented solutions. Chinese brands are undergoing a remarkable transformation from “low-cost OEM” to “original design exporters,” a shift that is becoming increasingly prominent in the global market.
Furniture fabrics and materials will be one of the core technologies for the innovative development of furniture in the future. In terms of application in this field, CIFF is also at the forefront of the world. Among them, Ewoud Overduin, Chairman of Hartman Enterprises, was attracted by the high-end furniture fabrics at CIFF, which is crucial for upgrading the fabrics of brand furniture and thus creating more competitive products.
Ewoud Overduin (Chairman, Hartman Enterprises):
The exhibition atmosphere at CIFF radiates both creativity and vitality, while maintaining a refreshingly relaxed environment that fosters open communication among participants. Here, I’ve had the privilege of experiencing breathtaking designs up close – particularly in fabric and material applications – where China’s remarkable design progress is palpably evident.
Mary Shevchuk, Partner of Golden Mark Ltd, also gained a lot at the CIFF. She was amazed by the numerous home designs. On just the first day of the exhibition, she issued more than 50 letters of intent, covering products from outdoor furnishings to high-end interior designs.
Mary Shevchuk (Partner, Golden Mark Ltd):
This year’s visit can only be described as “awe-inspiring” – the exhibition’s design and quality have reached unprecedented heights, with an overwhelming array of new products and designs. Whether for indoor or outdoor furniture, suppliers catering to every need were readily available. On just the first day, I issued over 50 letters of intent, discovering products ranging from outdoor furnishings to high-end interior designs that vividly demonstrate the Chinese furniture industry’s diversity and innovative capacity. A particularly delightful surprise was encountering exceptionally designed sun umbrellas – truly novel in concept and impressively functional.
Office and Commercial Furniture
Eli from Israel said that the cost advantage of Chinese furniture is very attractive. In addition, favorable factors from trade policies have further increased the profit margin of the Israeli company. Therefore, as a partner of CIFF for 20 years, he placed many orders on behalf of his company at this exhibition.
Eli (CEO of Israeli furniture giant Wissmann Holdings):
I have been doing business in China for more than 20 years. At this session of CIFF, I have placed many orders on behalf of our company. I will return to Israel together with containers full of furniture. Compared with other countries, it is more cost-effective to purchase the same products in China. Israel has canceled the 12% tariff imposed on Chinese products, so Chinese furniture is our first choice.
Yorn, a buyer from Germany, highly praised the quality and cost-effectiveness of Chinese furniture in recent years. Therefore, he has imported products from CIFF for many years without hesitation, gaining a huge cost advantage and excellent economic benefits. Due to the upgrading of manufacturing equipment and quality control by Chinese furniture manufacturers over the years, many buyers from old manufacturing countries such as Germany have also purchased without worrying about quality issues.
Yorn (Furniture buyer from Hamburg, Germany):
I started doing business in China in 1994. Now I mainly purchase products from China and sell them to the rest of the world. Chinese factories value innovation and use the most advanced equipment. Chinese furniture is very popular all over the world. It is on a par with furniture produced by old brands in Italy, Germany, Poland, and etc.. It even has better quality.
Click the link below to pre-register now and participate in CIFF 2026 immediately, or scan the QR code to join.
https://www.cifffurniturefair.com/the-57th-china-international-furniture-fair-guangzhou/