How can you maximize the impact of attending the China International Furniture Fair (CIFF)? There is one secret: screening and evaluating suppliers through CIFF’s online platforms beforehand.
Click2Connect is a digital matchmaking tool and furniture sourcing platform designed to boost your procurement efficiency and drive business success. By following this “Four-Step Evaluation Method,” you can shortlist the most reliable partners before you even board your flight to China.
Click the link below to pre-register now and participate in CIFF 2026 immediately, or scan the QR code to join.
https://www.cifffurniturefair.com/the-57th-china-international-furniture-fair-guangzhou/
Step 1: Conduct Initial Screening via Click2Connect
The official Click2Connect platform serves as your first “firewall.” A supplier is much more reliable if they have a history of exhibiting at CIFF. Official exhibitors undergo a rigorous qualification audit by the CIFF organizers, offering far greater security regarding physical scale and legitimacy than suppliers found on purely online marketplaces.
Additionally, the platform profiles help you distinguish between furniture manufacturers (factories) and trading companies, allowing you to weigh the pros and cons to find the right fit. We recommend checking the registered capital, as this is a key indicator of a company’s financial strength and “hard power.”
Finally, verify their export experience by checking their track record in markets like Europe, North America, or Southeast Asia.
Step 2: Dive Deep into “Digital Assets”
Most professional furniture manufacturers maintain an official website. We suggest searching for the company on Google and visiting their LinkedIn and Instagram pages. For official websites, you can check the domain registration age to see how long they have been in business.
A high frequency of updates on social media usually indicates a healthy business state. It may even suggest significant corporate strength, such as having a dedicated digital marketing or operations department.
For further due diligence, you can use third-party credit checks, such as the National Enterprise Credit Information Publicity System (China), to search the supplier’s Chinese name for any records of administrative penalties.
Step 3: Initiate a Zoom Video Conference
Before traveling to China, you can initiate a Zoom meeting with the supplier. We recommend scheduling this through Click2Connect to verify more authentic details.
For example, a supplier can use a mobile device to take you on a live tour of the production lines, finished product warehouses, and showrooms. You can ask sales representatives to demonstrate drawer damping mechanisms or furniture assembly details right in front of the camera.
Step 4: Verify Compliance and Sample Quality
Request certificates such as ISO 9001, FSC, or specific market fire-retardant standards. You can verify their authenticity by entering the certificate number on the issuing authority’s official website.
Before the exhibition begins, you can also request the supplier to send material swatches, color cards, or hardware samples. This allows you to make a preliminary judgment on their craftsmanship and material quality.
Conclusion
Through online evaluation, you can narrow down a list of hundreds of potential leads to 5–10 high-priority targets. Once you arrive at the CIFF venue, you can head straight to these specific booths for in-depth business negotiations, saving time and increasing your success rate.