The 57th China (Guangzhou) International Furniture Fair (CIFF Guangzhou) – Home Furniture Sector will kick off as scheduled from March 18 to 21, 2026, followed by the Office & Commercial Furniture Exhibition and Equipment & Materials Exhibition from March 28 to 31. Guide to CIFF 2026 for Retailers and E-Commerce Furniture Buyers.
For retailers and e-commerce furniture buyers, this is an excellent opportunity to find high-quality suppliers, gain insights into industry trends, and expand business. Below is a guide tailored to CIFF 2026 to help you efficiently.
Click the link below to pre-register now and participate in CIFF 2026 immediately, or scan the QR code to join.
https://www.cifffurniturefair.com/the-57th-china-international-furniture-fair-guangzhou/
I. Guide to CIFF 2026 for Retailers and E-Commerce Furniture Buyers: Plan Your Exhibition Trip in Advance
(I) Understand the Exhibition Layout
CIFF Guangzhou covers a large area with multiple exhibition halls.
Download the exhibition hall map in advance via the CIFF official website to learn about the distribution of each hall and the category division of exhibits.
For example, figure out which halls house categories such as upholstered furniture, suite & custom furniture, and home decor & textiles. This helps you create a reasonable visiting route and avoid aimless wandering.
(II) Screen Target Suppliers
Use the “Exhibitor Directory” function on the official website to screen target suppliers in advance based on your business needs and product positioning.
Consider factors such as the supplier’s product type, brand positioning, production capacity, and sales region. Mark key suppliers and their booth numbers, and record their contact information to facilitate pre-exhibition appointment and communication.
(III) Pay Attention to Concurrent Events
A series of concurrent events will be held during the exhibition, such as new product launches, trend forums, and design competitions.
Check the event schedule in advance and select events relevant to your business to attend.
These events not only allow you to learn about the latest industry trends and technologies but also provide opportunities to communicate with industry experts and peers.
II. Visit the Exhibition Efficiently
(I) Focus on Key Priorities on the First Day
On the first day of the exhibition, there will be a relatively large flow of people, but it is also when exhibitors are most enthusiastic about showcasing their offerings. It is recommended that you arrive at the exhibition hall early and give priority to visiting key halls and suppliers.
Conduct initial communications with suppliers to learn about their recommended new products, cooperation policies, etc., and request relevant product materials and samples.
(II) Adopt a Linked Inspection Model
For retailers and e-commerce buyers with supporting product needs, adopt a “core category + supporting category” linked exhibition model.
For example, when visiting the upholstered furniture hall, also pay attention to the home decor & textiles hall to find products that can be sold in matching sets.
This enables you to provide consumers with more comprehensive home solutions and increase the average transaction value.
(III) Keep an Eye on Emerging Segments
CIFF 2026 has set up special themed halls for emerging segments, such as categories adapted for overseas online retail, pet lifestyle, and aging-friendly products.
Market demand in these areas is constantly rising. Paying attention to them in advance and establishing connections with relevant suppliers will help you seize market opportunities.
For instance, flat-pack furniture in the category adapted for overseas online retail features detachable and flat design, which significantly reduces cross-border logistics costs and is very suitable for e-commerce sales.
(IV) On-Site Comparison and Negotiation
During your visit, be good at comparing the product features, quality, price, and services of different suppliers.
Bring a “category demand list” and material sample comparison cards to record suppliers’ core parameters, after-sales guarantees, and other information in real time.
For suppliers you are interested in cooperating with, conduct in-depth negotiations to understand details such as their minimum order quantity (MOQ), delivery time, and custom service capabilities, which will help you make cooperation decisions later.
III. Guide to CIFF 2026 for Retailers and E-Commerce Furniture Buyers : Seize Cooperation Opportunities
(I) Establish Long-Term Cooperation with Suppliers
CIFF gathers a large number of high-quality furniture suppliers from around the world. Retailers and e-commerce buyers can use this exhibition platform to find suitable long-term partners.
When selecting suppliers, not only consider the current advantages of their products but also pay attention to factors such as the supplier’s R&D capabilities, production stability, and responsiveness to market changes. This ensures the long-term and stable development of cooperation between both parties.
(II) Explore E-Commerce-Exclusive Cooperation Models
For e-commerce buyers, CIFF 2026 has set up a Cross-Border E-Commerce Hall, showcasing various new products more suitable for e-commerce sales.
E-commerce buyers can discuss e-commerce-exclusive cooperation models with suppliers, such as drop shipping, inventory sharing, and e-commerce-exclusive products.
In addition, you can learn about suppliers’ support policies for e-commerce operations, such as providing product images, video materials, and marketing plans, to improve the efficiency and effectiveness of e-commerce sales.
(III) Participate in Custom Cooperation
With the increasing demand for personalization among consumers, the custom furniture market has broad prospects.
Retailers and e-commerce buyers can communicate with participating custom furniture suppliers to understand their custom processes, design capabilities, and pricing systems.
For orders of a certain scale, consider participating in custom cooperation to develop unique furniture products based on market demand and consumer preferences, thereby enhancing your market competitiveness.
Why Visit CIFF Guangzhou?
Comprehensive Categories
Explore a wide range of products, from home and outdoor furniture to office and commercial spaces, including production equipment and materials.
All-Channel Coverage
Access to trade and design channels, domestic and international sales, and both traditional and emerging markets.
One-Stop Sourcing
Discover the latest and best designs and products across all furniture sectors at various price points.
Supplier Network
Meet over 4700+ suppliers in one location, expanding your supplier library.
Year-Round Support
Benefit from CIFF’s online and offline business-matching activities throughout the year.
Global Connections
Enjoy perpetual matching with exhibitors and visitors worldwide, tailored to your specific needs.