Founder of Continent Russia, Russian Furniture Trading Company
My first impression of CIFF was “vast and diverse” – with numerous exhibition halls and a great gathering of suppliers, the sheer scale of the event and its International participation left a deep impression on me. This exhibition truly opened my eyes to two groundbreaking highlights: compressible packaging technology and smart home furnishing integration systems. These innovations particularly impressed me as such products remain virtually untapped in the Russian market, presenting tremendous potential that perfectly aligns with younger consumers’ growing demand for convenience-oriented solutions. Chinese brands are undergoing a remarkable transformation from “low-cost OEM” to “original design explorers,” a shift that is becoming increasingly prominent in the global market.